Cookies and analytics

This page explains browser storage, optional Google Analytics and our separate cookieless product analytics.

er_anon

This first-party cookie identifies your anonymous previews, applies the daily free-preview allowance and lets you associate previews with your account. It also keeps your prices consistent during a pricing test, even if you decline analytics. It is set on your first visit and lasts one year.

er_consent

Remembers your analytics choice, its date and version for one year. It is set only when you choose.

Google Analytics 4: _ga and _ga_*

Google Analytics cookies measure visits and last up to two years. In strict regions they require acceptance; elsewhere analytics runs unless you reject it or send GPC. When allowed, er_campaign session storage keeps permitted campaign fields for up to 30 minutes and is cleared on rejection. Confirmed checkout purchases may be sent from our server using the same measurement identity, including when you do not return from checkout. Advertising storage and personalization remain denied.

PostHog (EU), without cookies

PostHog loads in every region, including after rejection or GPC. Its browser SDK uses no cookies or persistent browser storage and creates no person profiles. We also collect server events for account creation, renders and payments, associated with internal account or preview IDs. A hashed pricing identifier connects pricing visits with registrations and purchases to measure our pricing experiment.

First-touch attribution

Campaign parameters and the referring page are kept in memory and stored with a preview or account when created. Allowed Google Analytics sessions also retain these fields temporarily in session storage, as described above. No advertising click IDs are stored. Operational server funnel events are independent of optional Google measurement.

Change your choice

Reject stops optional Google Analytics, removes its cookies and er_campaign session storage, and requests cancellation of pending server purchase measurement for your signed-in account. GPC blocks optional Google Analytics. Cookieless PostHog and operational server events remain active. Data already sent is not withdrawn by this control.